PERSONAL PORTRAIT

One of our seminar activities was to bring in an image of our personal style and get a peer to describe it (I used the images listed below). Karolina described the outfit I was wearing that day (dark skinny jeans, sheer oversized jumper and patent brown loafers) as 'dark girly grunge'. I described hers (black skirt, black jumper and black tights) as 'sophisticated, minimal and girly'. 

 I tend to wear a lot of dark colours and I like a mix of fabrics. If I were to sum up my personal style I would describe it as laidback & girly with an element of tough girl grunge. I found it interesting that Karolina also picked up on some of these elements.

WHERE DO I SHOP?

eBay

Topshop

H&M

Vintage shops

Charity shops

Zara

Primark

Missguided

 I tend to mix highstreet with vintage; I guess this combination appeals to the bargain hunter in me.

MY STYLE INSPIRATIONS

Cara Delevigne

Twiggy

Lana Del Rey

Courtney Love

Alexa Chung

Kate Moss

Miles Kane

Lily Melrose (blogger)

 

denim, schoolgirl tartan, loose knits, leather skirts, dolly socks, docs, glitter nails, lion chain, dark florals, dip dye, animal prints, ankle boots, vintage, patent

Amy Dennett

DOC MARTENS MOOD BOARD

For the initial moodboard brief I chose the brand Dr. Martens. Dr. Martens originated from Germany during the war (1945). Dr. Märtens created the original boot because he wanted a soft leather boot with cushioned soles to support his injured ankle. An old university friend helped Dr Märtens to sell the boots and by 1959 the pair were looking to expand internationally and British shoe manufacturer R. Griggs Group Ltd. bought patent rights to manufacture the shoes in the United Kingdom, Griggs changed the brand name to Dr. Martens, added the trademark yellow stitching and added a trademark to the AirWair soles. 

DM's are often associated with British sub-cultures such as punks, new-wave, skinheads and with the grunge scene during the nineties. Therefore I sought out images that represented such sub-cultures such as the brick walls, close-up of customised denim and plaid / tartan print. 

FINAL MOOD BOARD

I chose to rip the images to create a rough texture which I think suits the brand image (carefree, reckless). I also used some B&W images of the punk, skin-head and new-wave scene to represent the history of DM's. 

I included the text 'tough love' because DM's are noted for their durability and wear which is quite often a selling point for the consumer to buy from the brand.

Amy Dennett